One, the sales approach: honest and trustworthy, customer first, to provide customers with market competitive quality products and services

Two, the development of agents principle:

1) in the implementation of the Chinese market of small regional agent system, strict implementation of regional market and price protection policy;

2) agents achieve zero risk investment

Three, the choice of agents:

1) principle is not selected television shopping company; not selected state-owned enterprises;

3) do not choose not to JAV for the main products of the company;

4) don't choose to rival products company;

5) does not choose too small company strength;

6) does not choose the credibility is low, no market for business philosophy of the company ( whether the scale of strength are)

Four, network and terminal requirements:

1) strictly according to company a unified VI manual set terminal;

2) the establishment of provincial city agents: the image of a special counter ( 4 - 8 ) home,

The 3 prefecture-level city ) agents: each set up a special counter image ( 2 - 6 ) home;

4) the establishment of county level city agents: the image of a special counter ( 1 - 2 ) home;

Manager: 1 business manager: 3

Note: the above operational function frame, agents according to the actual situation personnel function distribution

Five, marketing objectives

Market classification:

In 1, major and medium-sized household appliances supermarket ( the county / city customers )

2, individual stores (and clients )

In six, a marketing requirements

Agents and the company of clear collaboration relationship, in principle the request within three months to be in their agents

Regional network coverage rate of more than 60%, key store counter setting rate achieves 75% above.

1) organize monthly on-site promotional activities for not less than 3 times;

2) brings together at the live demonstration.

Seven, ad model

1) the terminal must requests according to the company to establish a unified image store;

2) the other large advertising project, by the agents and the company specialist to study the market make approval plan, approved by the company headquarters.

Eight, the image of terminal

1) must be in accordance with the provisions of the uniform implementation of company image, take unified store packaging, shopping malls counters, each network terminal, must have professional shopping guide using standard guide for business process flow on the right;

2) according to the uniform requirements for implementation of POP advertising company.

3) according to the regional issues, our company will be 500 yuan / Taiwan fines, resupply losses, from the next payment.

Nine, return, replacement policy:

1) agents may 100% return in full ( and only the back half year purchase varieties) is to give up the right agent, agents have no right to private transfer of agency, Party A can choose others as the regional agents, return expenses thus incurred shall be borne by Party b;

2) replacement policy: due to the quality problem, Party A should be replaced, but the change of the goods shall be packed well, accessories complete, Party B shall express the fault reason and truth without error, otherwise incurred by Party B is responsible for. Normal unsalable goods exchange, may take the transtheoretical model" to make up the difference of fashion", a replacement occurs expenses shall be borne by Party B.